I’ve recently read The Guerilla Marketing Revolution. Read more about The Guerrilla Marketing Revolution on how-to-be-a-bad-artist.com

A couple of ideas that I’ve found useful in the book are as follows:

Anchors

An anchor is essentially an internal or external representation that triggers another representation.

Presuppositions

Presupposition is the quickest, easiest and most effective means of persuading the unconscious mind, when used by a skilled communicator.

Read more about the Guerrilla Marketing Revolution on how-to-be-a-bad-artist.com